This Season’s Must-Have Mini!

Most trendsetters know, a girl’s spring/summer wardrobe isn’t complete without the perfect mini. We’re excited to announce that we’re partnering with sophisticated, yet eclectic fashion brand alice + olivia and its founder Stacey Bendet to introduce our newest spring staple: MAGNUM Mini ice cream bars, now available at grocery retailers nationwide!

Bendet will draw inspiration from the dainty, but decadent MAGNUM Mini to design an original ‘Mini’ skirt, which will be revealed during their fashion presentation at Fashion Week in New York this fall.

To bring the collaboration to life, we partnered with up and coming fashion photography duo Jamie Beck & Kevin Burg, owners of the popular fashion/lifestyle blog, From Me To You, to create a Cinemagraph, a mesmerizing image combining one part video with one part photograph. Check it out!

In addition to our fashion foray, we will also return to the Tribeca Film Festival, April 18-29, as we sponsor the opening night film! Stay tuned for more details on what we have in store.

Step behind the velvet rope with the #MagnumScene as we reveal the details live on Twitter, Tumblr, Instagram and Facebook.

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