7/29
No need to double dip with Double Chocolate… #ChocolateLovers

No need to double dip with Double Chocolate… #ChocolateLovers

7/28
If we could be anywhere right now…

If we could be anywhere right now…

7/24
It’s not Vanilla Ice Cream Day without a little chocolate…

It’s not Vanilla Ice Cream Day without a little chocolate…

7/23
elyse-xo:

Double Caramel Magnum ice cream!! I finally bought some for myself for the first time and they were MAGNificent! :D <3 | Instagram is xo_elyse (Please don’t repost on IG without giving me credit)  

elyse-xo:

Double Caramel Magnum ice cream!! I finally bought some for myself for the first time and they were MAGNificent! :D <3 | Instagram is xo_elyse (Please don’t repost on IG without giving me credit)  

7/23
Our new #summer motto. #beach

Our new #summer motto. #beach

7/15
MAGNUM Mint gives you goosebumps. The good kind. http://bit.ly/MAGNUMMint

MAGNUM Mint gives you goosebumps. The good kind. http://bit.ly/MAGNUMMint

7/14
7/14
Calling all foodies and fashionistas! Create your own delicious MAGNUM Double Caramel Cool Down dessert at home, inspired by &#8220;America&#8217;s Most Fashionable Chocolate Dessert&#8221; made with MAGNUM Double Caramel and developed with James Beard Award-winning chef Andrew Carmellini and designer Christian Siriano. Using fashion trend inspiration from Christian Siriano such as lace, Chef Andrew uses white chocolate drippings on the bar to mimic this effect. Show us how you followed these easy steps below in our &#8220;how-to&#8221; and SHARE a photo of your creation with us! #MAGNUMScene http://bit.ly/MAGNUMRecipe

Calling all foodies and fashionistas! Create your own delicious MAGNUM Double Caramel Cool Down dessert at home, inspired by “America’s Most Fashionable Chocolate Dessert” made with MAGNUM Double Caramel and developed with James Beard Award-winning chef Andrew Carmellini and designer Christian Siriano. Using fashion trend inspiration from Christian Siriano such as lace, Chef Andrew uses white chocolate drippings on the bar to mimic this effect. Show us how you followed these easy steps below in our “how-to” and SHARE a photo of your creation with us! #MAGNUMScene http://bit.ly/MAGNUMRecipe

7/14

karlapowellmua:

Magnum 25th Birthday 

For all pleasure seekers & those that love Magnums, it’s time to celebrate! Magnum are celebrating their 25th Birthday! 

How will you be celebrating? Will you be indulging in your favourite Magnum Ice-Cream? Or by looking at the images from the Birthday campaign shoot I was fortunate enough to do the make-up for? Either way I am sure you will be visiting your local shop to pick up your favourite Magnum’s very soon! ;)
Classic Chocolate Magnum Ice-Cream provided inspiration for this eye catching contrasting look. Using creamy white & black tones in a classic winged eyeliner look, matte defined skin for soft sculpting, finished perfectly with strong glossy white and dark chocolate lips that look good enough to eat! 
There were many creations inspired by the Classic, Almond and White chocolate Ice-Creams.  So keep your ice cream loving eyes out for more images! During the next few months Magnum and I have been posting on social media, revealing more chocolate inspired creations! There will also be plenty more behind the scenes footage and pictures coming your way! As well as another shoot we did last month to celebrate their silver anniversary ;) 
Which is your favourite Magnum Ice-Cream?
Karla
X
The Team:
Make-up & Art Direction: Karla Powell
Photographer: Peter Alberti
Model: Sara Grabek
Make-up Assistant: Grace Coole-Green
Click here to see what products I used to create this look
7/11